Leticia González, founder and manager of the Vetoven group, has been recognized with the 2024 Rural Women Excellence Award in the category of Economic Dynamization of the Rural Environment.
The veterinarian and businesswoman Leticia González, founder and manager of the Vetoven group, has been recognized with the 2024 Rural Women Excellence Award in the category of Economic Dynamization of the Rural Environment. This prestigious award, presented by the Minister of Agriculture, Luis Planas, and the Minister of Equality, Irene Montero, highlights innovation in veterinary care and the creation of advanced services in rural areas.
The Vetoven project has shown that it is possible to bring veterinary excellence to rural areas, providing not only high-quality animal health and welfare services, but also contributing to job creation and local economic development. Vetoven is a pioneer in the Castilla y León region thanks to its multidisciplinary approach that combines veterinary clinics, an animal rehabilitation and physiotherapy center, and a canine hotel equipped with advanced technology.
Pioneering hydrotherapy and physiotherapy
One of the great achievements of (name of the director) has been the inauguration, in 2020, of the first hydrotherapy center for pets in Castilla y León, located in the Vetoven clinic in Medina de Rioseco. This center offers animal rehabilitation and physiotherapy, with treatments that have allowed the recovery of paralyzed dogs, restoring their mobility. This service, unique in the region, has placed Vetoven at the forefront of veterinary care in Spain, attracting patients from various provinces.
The Benavente clinic, for its part, is specialized in the prevention and treatment of diseases in companion animals, providing services that range from general medicine to complex surgical procedures, all with a preventive and personalized approach.
Training and leadership in veterinary rehabilitation
In addition to her work as a businesswoman and veterinarian, (name of the director) is the director of the University Expert degree in Animal Rehabilitation and Physiotherapy at the EUNEIZ University. Through this academic program, he trains other professionals in this growing field, sharing his experience and encouraging specialization in veterinary rehabilitation, an area that has been shown to have a direct and transformative impact on animal health.
His leadership and commitment to continuous training have not only been key to the development of Vetoven, but also to expanding the frontiers of veterinary knowledge, integrating advanced techniques in the rehabilitation of companion animals.
Innovation in animal welfare: a unique canine hotel
Another innovative pillar of the Vetoven group is its pet hotel, which opened its doors in 2019 and is distinguished by being the first in the region to offer a video surveillance system accessible to owners. This service allows owners to follow their pets’ daily life in real time while they are under the care of professionals, guaranteeing maximum peace of mind. This focus on the emotional and physical well-being of pets has made the hotel a reference in the region, with spaces designed to make animals feel at home.
Betting on digitalization in the veterinary sector
In line with new market demands, Vetoven has launched an online store, www.vetoven.com, where animal owners can purchase specialized products from anywhere in Spain. This digital platform makes it possible to bring quality products for animal care, from food to accessories and health products, facilitating access to resources for both urban and rural clients. This commitment to digitalization has been key to expanding Vetoven’s presence beyond the physical borders of its facilities.
Success of veterinary entrepreneurship in rural areas
The 2024 Rural Women Excellence Award not only recognizes the career of (name of director), but also highlights the crucial role that veterinarians can play in the revitalization of rural areas, by offering innovative and high-quality services that also contribute to the local development.
“This award reflects the effort of our entire team to offer the best in veterinary care in a rural environment,” said Leticia González upon receiving the award. “We want to demonstrate that it is possible to lead innovative projects from rural areas and, at the same time, improve the quality of life of companion animals and their families.”
With this award, Vetoven reaffirms its position as a benchmark in the veterinary sector, highlighting its ability to integrate technology, animal welfare and sustainability in rural areas, serving as an example and inspiration for other professionals in the veterinary field.
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